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Below is a alternative of anecdotic marks for the University of Wisconsin Oshkosh. Consistent use of these beheld identifiers will strengthen our UW Oshkosh cast and our anatomy as three campuses, one University.
If you are creating agenda or printed abstracts to represent the University, amuse accomplish use of UMC’s cast analysis process.
The lettermark is the primary identifier of the University and, with few exceptions, should arise on all official documents.
There are three accustomed lettermarks, one for anniversary of the University’s three campuses. For anniversary campus lettermark, there are two versions – vertical and accumbent – as apparent below. The vertical is the adopted version, but architecture considerations should booty antecedence in your acceptance decisions.
All lettermarks should consistently accept at atomic 0.25″ bright amplitude on all sides.
The adopted admeasurement for vertical lettermarks in any accepted printed document: Recommended acme 1″ with 0.25″ bright amplitude on all abandon Minimum acme 0.5″
The adopted admeasurement for accumbent lettermarks in any accepted printed document: Recommended acme 0.6″ with 0.25″ bright amplitude on all sides. Minimum acme 0.35″
When application a lettermark, it should be in admeasurement to the admeasurement of the allotment on which it will appear. For example, application a lettermark at its minimum 0.5″ acme on an 11″ x 17″ affiche is not in admeasurement to the piece, as the lettermark would not be readily visible.
It is capital for UW Oshkosh colleges, departments, units and programs to advantage the character of the University in adjustment to account absolutely from the affiliation to this awful respected, absolute institution. University Marketing & Communications will assignment carefully with departments, units or programs on the development of sub-branding accumulation the accordant campus lettermark. If you would like to use a sub-branded identifier like the one below, amuse abide a activity address anatomy here.
University departments are asked to use the UW Oshkosh logo as their primary identifier. In cases area a Titan advertence is fabricated and the admiration exists to advantage the campus mascot, Clash, we animate and accept the use of the Clash Amulet Logo for accepted campus use on a case-by-case basis.
The University of Wisconsin Oshkosh Titans able-bodied wordmark, logo, trademark, amulet and name are aloof for the use by the Department of Intercollegiate Athletics and can not be reproduced after the bidding accounting accord of the UW Oshkosh Department of Intercollegiate Athletics.
For logo acceptance questions, amuse acquaintance Liz Smith at firstname.lastname@example.org.
All rights reserved.
The University of Wisconsin Oshkosh wordmark is a clear absolute the words “University of Wisconsin” in gray, a chicken arced line, and the chat “Oshkosh” in black. It is no best the alive primary identifier for UW Oshkosh.
Note: The new University lettermark was advised to be apparent side-by-side with the wordmark. It would be unnecessarily big-ticket and time-consuming to anon amend all University abstracts that affection this wordmark. It is accordingly recommended that you alter abstracts for added reasons, or bankrupt your accepted inventory, afore you activate to use the new lettermark on your materials.
The Oviatt House logo is a annular clear depicting the Oviatt House and trees, accompanied by the University name. It is no best the alive primary identifier for the University.
The Oviatt House logo was advised in the winter of 1977-1978 for use on a banderole for an campaign to Antarctica by cartography assistant Thomas Laudon. Within the circle, the logo originally depicted a “moon’s eye appearance of the earth” to advance UW Oshkosh’s common impact.
Other images in the centermost of the logo were approved aboriginal in 1978, including a contour from the Oviatt House tower. Oviatt House’s affluent history as the oldest architecture on campus (built in 1882-1883) lent this adaptation of the logo a celebrated and bookish appeal. Chancellor Edward M. Penson (1978-1989) anon gave it academic approval and assured that it become the official logo to be acclimated on all University communications.
The University Seal, additionally accepted as the Chancellor’s Medallion, is aloof for official documents, certificates or advance of special/formal ceremonies. It is NOT the official UW Oshkosh logo, and it should not be acclimated as a backup for the logo.
Special permission to use the Seal/Medallion for added purposes may be requested in autograph from the Marketing and Communications Office, for approval by the Chancellor.
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